EX_03_APPLIED_BEHAVIOR

THE OBJECTIVE OF THIS EXERCISE IS TO DESIGN AND ESTABLISH AN INTERACTIVE SPACE FOR A SONY RETAIL STORE. THE PROJECT WILL BE IDENTIFIED THROUGH VIRTUAL AND PHYSICAL ENTITIES.

Monday, November 12, 2007

STORE INTERACTIVENESS, LINKS TO HOME

"HOME" SETTINGS/PREFERENCES ARE CARRIED OVER TO THE REAL WORLD THROUGH RADIO FREQUENCY IDENTIFICATION. ONCE IN THE STORE, YOUR PREFERENCES WOULD BE DETECTED THROUGH YOUR PSP, SONY ERICSSON, WALKMAN, SPECIAL RFID WATCH-BAND, OR ANY OTHER SONY PORTABLE DEVICE. THOSE SETTINGS WOULD THEN BE LOADED TO THE SERVER FOR ACCESS.









THE USERS' "HOME" PREFERENCES WOULD BE ACCESSED THROUGH AN INTERACTIVE TOUCH MENU INTERFACE SUCH AS THE ONE BELOW. (SEE IT BELOW THE LINKS: "INTERACTIVE TOUCH INTERFACE")











FOLLOWING SONY'S STRONG COLOR MARKETING OF HDNA AND LIKE-NO-OTHER. THROUGH THE USE OF LED'S, THE iWALLS WOULD CHANGE COLOR DEPENDING ON THE AMOUNT OF INTERACTION THE PEOPLE HAVE WITH IT.

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