EX_03_APPLIED_BEHAVIOR

THE OBJECTIVE OF THIS EXERCISE IS TO DESIGN AND ESTABLISH AN INTERACTIVE SPACE FOR A SONY RETAIL STORE. THE PROJECT WILL BE IDENTIFIED THROUGH VIRTUAL AND PHYSICAL ENTITIES.

Monday, November 12, 2007

DEPARTMENTS

THE SONY GAMING HUB CONSISTS OF 5 DEPARTMENTS:

PLAY:
THE GAMING HUB ITSELF, PLAYSTATION/PSP SYSTEMS AND GAMES








CREATE:
VAIO COMPUTERS, PORTABLE ELECTRONICS








CAPTURE:
CYBERSHOT CAMERAS, HANDYCAM CAMCORDERS








WATCH:
BRAVIA HD/LCD TV'S, BLURAY MOVIES








LISTEN:
WALKMAN MP3 PLAYERS, SONY ERICSSON CELL PHONES, MUSIC
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