EX_03_APPLIED_BEHAVIOR

THE OBJECTIVE OF THIS EXERCISE IS TO DESIGN AND ESTABLISH AN INTERACTIVE SPACE FOR A SONY RETAIL STORE. THE PROJECT WILL BE IDENTIFIED THROUGH VIRTUAL AND PHYSICAL ENTITIES.

Monday, November 12, 2007

"LIVE IN YOUR WORLD, PLAY IN OURS"




SONY'S PLAYSTATION MOTTO OF "LIVE IN YOUR WORLD, PLAY IN OURS" IS MY STORE'S CONCEPT; IT ALSO ACTS AS THE LINK TO THE INTERNET PHASE. THE VIRTUAL WORLD DERIVES OFF SONY'S ALREADY EXISTING "HOME." THE REAL WORLD IS DRIVEN BY THE IDEA OF A GAMING HUB.

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